Overview
The marketing program at UW-Superior is one of the five concentration options for the business administration major and is also available as a minor. Marketers help businesses understand, analyze, and meet the needs of their consumers. Strategic planning and decision-making in business require knowledge of the competitive market and an understanding of consumer behavior. As a marketing student, you will combine creative problem-solving with research to execute a strategy.
Our curriculum has been developed by experienced faculty and in consultation with an advisory council composed of local business leaders who share their expertise and connections to identify and secure opportunities for students.
What You’ll Learn
In this program, you will learn how to create marketing plans, measurements of success, and assess results. All students will learn marketing principles and consumer behavior. You will take courses in digital marketing, marketing strategy, brand management, and market research, which are also available as electives to marketing minors. Additionally, you will be able to customize your studies to meet specific interests and goals with a choice of elective courses including:
- Public Relations
- Retail Marketing
- Advertising and Promotion
- Relationship Marketing and Sales Management
- Supply Chain Management
One of the best aspects of the business program is the professors. Any time you have a question they are always willing to help and to talk to students after class. I also find the academic advisors very helpful. They make it easy to know what classes you need to take in order to be on the path for graduation.
Unique Opportunities
The School of Business and Economics is well known for its quality programs, connections with businesses and organizations in the Twin Ports and beyond, and faculty who are successful practitioners and dedicated educators. As a student, you’ll benefit from small class sizes and access to opportunities that larger universities are unable to offer.
- Gain real-world experience through internships and experiential learning opportunities.
- Take advantage of opportunities to conduct research and get involved in community service projects.
- Develop your skills by joining the Buzz Business Team Marketing Club or one of our other student organizations.
- Add additional value to your degree with a minor in psychology, communication, writing, business analytics or a number of other options to further customize your education and help you to meet your career goals.
Career Opportunities
Marketing plays a critically important role in the success of all business organizations, and skilled marketing professionals are in high demand to fill positions in a wide range of outstanding career opportunities. Graduates of the program can seek roles across a variety of industries in a multitude of roles including:
- Brand managers
- Public relations specialists
- Retail marketing managers
- Advertising and promotions coordinators
- Sales managers
Ready to get started?
Applying to UW-Superior is easy and free for undergraduate students. Once your application is submitted, you’ll hear from us within just a few days. We’re here to help you every step of the way with any questions you may have, so why wait? Start your application today. Â
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