Sport and Recreation Management

Turn your passion for sport, fitness, and recreation into a career.

The Bachelor of Science in Sport and Recreation Management at UW–Superior prepares you for leadership roles in the fast-growing sport, fitness, recreation and event management industries. Offered on campus and fully online, this flexible degree combines business fundamentals, applied learning and real-world experience to help you launch a meaningful career – wherever you want to work.

Ready to get started?

Apply to the Sport and Recreation Management program at UW–Superior and take the next step toward a career in sport, fitness and recreation leadership.

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What You’ll Learn

This innovative program blends sport, recreation, health, and business to prepare you for a wide range of careers.

You’ll gain practical skills in:

Sport and recreation program planning and administration
Business operations, budgeting, and marketing
Leadership, teamwork, and communication
Event and facility management
Health, wellness, and human performance
Industry technology and ethical standards

The curriculum emphasizes applied learning, so you graduate with experience – not just a degree.

Two women stand in an office decorated with university pennants and photos. One holds a folder as the other, smiling, points at something inside—highlighting opportunities in Sport and Recreation Management and sport careers.

Why Choose Sport and Recreation Management at UW-Superior?

High-Demand Field

Careers in sport and recreation are growing faster than average nationwide and regionally.

Regional Leadership

With no comparable four-year program in the immediate area, UW–Superior is uniquely positioned as a leader in preparing the next generation of sport and recreation professionals.

Hands-On Experience

Learn by doing through internships, fieldwork, and community partnerships.

Flexible Format

Complete your degree on campus or online.

Career-Ready Skills

Build expertise in leadership, marketing, event planning, facility management, and wellness programming.

Location Advantage

Located in the Twin Ports, with access to sports teams at every level, outdoor recreation, and tourism industries.

Real-World Experience Built In

UW–Superior’s Sport and Recreation Management program integrates high-impact practices that connect classroom learning to real careers, including:

Internships and fieldwork
Service-learning projects
Employer site visits and guest speakers
Job shadowing and informational interviews
Senior capstone experiences

Students also have opportunities to work closely with UW–Superior Athletics and Campus Recreation, gaining hands-on experience right on campus.

Career Opportunities

Sport and recreation is a multi-billion-dollar global industry, with strong growth projected nationally, in Wisconsin, and across Minnesota. Graduates are prepared for careers in a wide range of sport and recreation settings, including:

Sport and athletic administration
Event and facility management
Recreation and parks management
Fitness and wellness leadership
Youth, community, and nonprofit sport organizations
Sport marketing, media, and tourism

Graduates are also well-prepared to pursue graduate study in sport management, recreation, or related fields.

Strong Industry & Community Connections

Students benefit from partnerships with regional employers and organizations, including:

Duluth Huskies (baseball)
Minnesota Wilderness (hockey)
Duluth FC (soccer)
Duluth Harbor Monsters (football)
YMCA, parks and recreation departments, and youth sport organizations

For students interested in outdoor recreation and adventure tourism, UW-Superior’s location near the Apostle Islands, Boundary Waters, and regional state parks provides unmatched opportunities. Partnerships with organizations like Cyclists of Gitchee Gumee Shores, Duluth Climbing Coalition, and the Superior Hiking Trail Association support learning in outdoor leadership, conservation, and tourism.

Ready to get started?

Applying to UW-Superior is easy and free for undergraduate students. Once your application is submitted, you’ll hear from us within just a few days. We’re here to help you every step of the way with any questions you may have, so why wait? Start your application today.

Apply Now