Business Analytics

Delivery Method: On-Campus
Type: Minor, Major

Program Overview

Data is everywhere and powers everything that we do. People with the skills to properly analyze and display data to inform managerial decisions are highly sought after in nearly every industry. With a bachelor’s degree in business analytics from UW-Superior, you’ll be prepared to enter this dynamic field.

Cutting-edge
Curriculum

Curriculum designed in close consultation with regional and university leaders, preparing you for the dynamic field.

Icon of three people connected by a circle.

Experiential
Learning

Includes Senior Year Experience (capstone) courses and projects, as well as experiential learning.

Icon with person before document.

Streamlined
Plan

This program is designed to be completed in four years of full-time study with 15 credits per semester.

What You’ll Learn

Develop the technical and business skills to transform data into meaningful insights that drive smarter decisions. You’ll learn how to collect, analyze and visualize data while building a strong foundation in business strategy, communication and problem-solving.

You’ll gain practical skills in: 

  • Business intelligence and data analytics
  • Data visualization and storytelling
  • Business forecasting and predictive analytics
  • Data mining and database systems
  • Management science and decision-making
  • Communicating data-driven recommendations
Two people discuss a business analytics research poster about stock prices at an academic event.
Tamami Igeta using a laptop

At UW-Superior I have met so many students, staff and faculty that are really passionate for what they’re learning or what they’re teaching. It inspired me to work harder and pursue my career goals. UWS helped me by providing lots of opportunities to grow personally, academically and professionally.

 
Tamami Igeta,
Business Analytics, Marketing, Supply Chain Management
Lam Mai

Pursuing the Business Analytics degree at UW-Superior was an incredible journey for me. The hands-on projects and case studies have sharpened my analytical skills and prepared me for real-world challenges. Additionally, the collaborative learning environment and supportive faculties have been key to my growth, both academically and professionally.

Lam Mai,
Business Analytics

Program Outcomes/Career Opportunities

Business analytics is a rapidly growing field. Jobs in the industry are currently in high demand and are projected to have a faster-than-average growth over the next several years. A few examples of careers in Business Analytics include:

  • Market research analyst
  • Management analyst
  • Operational research analyst
  • Financial analyst
  • Logistics analyst
  • Data processing systems analyst

International Students

STEM Designated Degree Program

For international students, this major is a STEM Designated Degree Program which can qualify you to extend your post-graduation stay in the United States.

Apply or Get Started Today

Applying to UW-Superior is easy and free for undergraduate students. Once your application is submitted, you’ll hear from us within just a few days. We’re here to help you every step of the way with any questions you may have, so why wait? Start your application today. 

Interested in Graduate Programs?

Visit our graduate programs page to find the program that’s right for you.

Request Information

We’re Here to Help

Have questions about applying, programs, or campus life?

Our admissions team is here to guide you every step of the way.

A young woman with long blonde hair smiles while standing outside on a sunny day, wearing a backpack and dark sleeveless top—ready for her pre-pharmacy journey. Trees and buildings are visible in the blurred background.
Aerial view of the University of Wisconsin-Superior campus with brick and modern buildings, pathways, autumn foliage, and green spaces; the cityscape and hills form a scenic backdrop under a cloudy sky. Learn more: About UW-Superior.